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共享住宿:城市battle新战场

2019-07-24 点击:1914 国内钢市动态

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7月2日,国家信息中心共享经济研究中心发布《中国共享住宿发展报告2019》。据报道,2018年,中国共享住宿市场交易额为165亿元,参与人数达到7,945万人次,员工人数突破400万。

共用住宿也被称为寄宿家庭。基于互联网平台的发展,通常可以提供各种个性化场景。目前,随着共享经济的普及,共享住宿已经开始发展成为城市之间的新战场。

该报告根据三只猪Airbnb和土家族的数据,根据住房数量,夜晚数量和活跃用户数量,对34个主要城市的共享住宿市场进行了比较。结果表明,一线和新线城市仍然是主要的消费市场,但值得注意的是,二线和三线城市和村庄的增长速度更快。

1.上市金额:北方上光率领深圳落后

从房屋清单排名来看,北京在全国房屋清单方面排名第一。在上海和广州,上市数量紧随北京,排名第二或第三。相比之下,深圳也是一线城市,仅排名第十。

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《中国共享住宿发展报告2019》

本报告的编辑之一,国家信息共享中心副秘书长高泰山博士告诉记者《每日经济新闻》,这与深圳的发展有一定的关系。深圳是一个年轻的移民城市。其前身是宝安县。它建于1979年,仅建成40年。这座城市的历史相对较少。查看深圳主要景点名单,排名靠前的通常是深圳欢乐谷,世界之窗和锦绣中华民俗村等人工景点。

深圳的B&B并不大,也与深圳旅游的整体发展水平有关。 2018年,北京,上海,广州和深圳的旅游收入分别为5921亿,5092亿,4008亿和1609亿。深圳旅游业的发展水平明显低于其他传统一线城市。外国人经常出于商业目的前往深圳,宁愿选择标准化的酒店,而不是在当地生活中慢慢品味共享住宿。

2.嘉宾人数:网红“西三角”显示清晰度

更多房源并不意味着更多租户。从活跃租户数量来看,与北京等传统一线城市相比,以成都为代表的新一线城市越来越受租户青睐。

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《中国共享住宿发展报告2019》

在高台山看来,成都,重庆和西安新一线城市的发展具有较高的发展水平,这与当地旅游业和地方政府对新商业经济的宽容和支持密切相关。

在2018年国庆黄金周期间,成都,重庆和西安的国内外游客数量分别为1520万,3489万和1692万。与此同时,北京,上海和广州的国内外游客分别为1115万和1038万。 1472万人次。从流行的角度来看,这三个西部城市已经超过了北上光。

“西三角”的内部竞争同样激烈。 2018年黄金周期间成都,重庆和西安的旅游数据如下图所示。

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虽然成都的“人气”不如重庆和西安那么好,但“吸黄金”的能力非常强。 2018年春节和国庆期间的旅游收入位居全国第一。成都将“人流”转化为“现金流”,不仅依靠自然历史遗产和资源禀赋,还依靠当地政府对新商业经济的支持。

Taking Chengdu B&B as an example, in the case that the local B&B has exceeded 20,000, Chengdu has introduced a supporting system policy to support the booming B&B economy.

In March of this year, Chengdu officially issued《关于促进民宿业健康发展的指导意见》, with "encourage innovation, prudent tolerance" as the first principle. The various awards and punishments are clearly defined. The new award of Chengdu Boutique B&B will be awarded a one-time reward of 100,000 yuan, while the blacklists of illegal landlords, tenants and housing will be publicized on a regular basis.

3. The amount of night: the second and third tier cities accelerate the rise

In addition to the listings and tenants, the night amount is also a reference dimension, which represents the total number of days in the house for the whole year.

In the report, the top ten nights were Beijing, Chengdu, Shanghai, Chongqing, Guangzhou, Xi'an, Xiamen, Hangzhou, Qingdao and Wuhan. First-tier and new-tier cities remain the main markets for shared accommodation.

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《中国共享住宿发展报告2019》

It is worth noting that in addition to the rapid development of the first-line and new-tier cities, second- and third-tier cities are also accelerating. The report shows that the nightly growth of Lijiang, Qinhuangdao and Guilin in 2018 is amazing, reaching 650%, 600% and 300% respectively.

Looking through the 2017 report, we can see the sinking of the B&B market to second- and third-tier cities. In 2017, Ningbo's order volume increased by 750%, Huzhou increased by 680%, and Hohhot exceeded 600%.

Gao Taishan believes that the acceleration of the hotel market to sink into low-energy cities is a trend, rather than sporadic exceptions in some cities.

In fact, the second and third tier cities are the most important destinations for Chinese tourists, accounting for 76% of the total. The potential of the second and third tier cities is huge. At the same time, as residents of small and medium-sized cities become more aware of the sharing economy, more people will be willing to participate in the lodging industry.

[Easy to buy a house information, come and pay attention to the music network]

xx文章来源:每日经济新闻

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